Collaborative Consumption

A very interesting talk by Rachel Botsman about new emerging trends in the way we consume goods and services. In a nice concise way Rachel is showing how we are evolving from hiperconsumption driven by the need of ownership to collaborative consumption based on the actual need of the experience or service. On average drill is used for 12-13 minutes during it’s life time, yet most of us will own one. From economical point of view it makes little sense. Thanks to the new platforms created for exchanging goods and services we can now connect to each other easier quicker and safer thanks to the recommendations systems that are embedded in those platforms. We can now share our tools cars and even our gardens for growing food. This way we can reduce the amount of waste that is a plague of modern world.